COLORADO DEPARTMENT OF LABOR & EMPLOYMENT

CHALLENGE

Colorado faces significant challenges in achieving digital equity, with only 3% of the state's population having access to affordable internet services. This disparity exacerbates existing inequalities, widening the gap between underserved and privileged communities.

BRIEF

Conduct consumer research and develop strategic recommendations on how the Colorado Department of Labor and Employer should best allocate money to eradicate the digital divide

RESEARCH APPROACH

A blend of primary and secondary research to better understand digital equity in Colorado. Primary research involved surveys and interviews with rural Colorado's stakeholders, while secondary research included syndicated data, trends, and case studies, offering broader insights and evidence.

BIG INSIGHT

The primary hurdle obstructing efforts to address the digital divide is the widespread lack of awareness regarding its significant implications

STRATEGIC RECOMMENDATION

• Develop a paid media campaign to generate awareness of the digital divide

• Fund affordable connectivity efforts (many of which have since been passed in Colorado state legislature), subsidizing internet services for lower income households

• Create a digital sharing initiative alongside tools, resources, and training to empower individuals in maximizing their journey towards digital empowerment